Joshua Hicks

Intuit — Austin, TX (Remote)

• Expanded scope: lateral move into a consolidated remit merging two group-manager roles into one, additionally absorbing E2E data functions — from Mailchimp campaign operations (11 people) to a 55+ person organization owning campaign operations, marketing systems and data for Intuit's $12.9B Global Business Solutions Group.
• AI & automation strategy: identify, build, and scale AI-powered tooling and QA that cuts manual effort and compresses delivery timelines — 25+ automations and AI agents shipped into production and beta in 12 months, projected to save >$1M annually and contributing to org-wide cycle-time reductions of up to 98%.
• Governance of the customer experience: own accuracy and quality standards across email, push, SMS, and in-product experiences — an AI email QA pipeline, Splunk failure triage, suppression sync, and monitoring stood up across all campaigns and audiences — sustaining a 99.5% quality rate.
• Pipeline oversight: audit campaign output and identify risk across the sales and marketing database — bad-actor suppression sync and automated event list scrubbing — alongside end-to-end lead routing and progression through Marketo lead scoring V2 and automated MQL-to-sales handoff (3–7 days to under 2 hours).
• Performance measurement: own the speed, accuracy, and capability-adoption metrics for the organization — delivering 167% of planned capacity at a 99.5% quality rate, 641 campaigns launched in 2H FY26, and services-line delivery speed 2.3x with throughput 1.5x.
• Resource management: optimize budget and capacity across a $15M+ portfolio — converting manual work to automated delivery, realigning contract resources for maximum cost efficiency, and growing services-line volume 67% YoY with no proportional headcount increase.
• Transformational delivery: directed the migration off Eloqua/Segment onto Adobe Marketo Engage and Adobe Experience Platform for the QuickBooks ecosystem with zero disruption to in-market campaigns — 100% of new sends launching from Marketo within 13 months — partnering with MarTech and enterprise technology on target-state architecture.
• Executive influence under pressure: articulated the technical tradeoffs of a hard deprecation date to leadership and protected the migration after losing key team resources in layoffs — reassigning 4 team members and hiring 4 offshore resources, and recovering 50%+ of lost build capacity by re-architecting workflows for end-to-end operator delivery with fewer handoffs.

Intuit — Austin, TX (Remote)

• Owned the MarTech stack and end-to-end campaign production across all lifecycle channels, in-product discovery, sales & partnership, and events for the Mailchimp business unit — global operations driving over $70M in annual incremental revenue.
• Pioneered the automation practice, reducing build-phase SLAs by over 40% through AI-driven automation across the entire delivery lifecycle.
• Defined and operationalized a global operating model across distributed teams and regions — unifying campaign execution, data operations, and project management — increasing scalability 3x and velocity 2.4x.
• Transformed the marketing value chain by implementing a marketing data platform and establishing an event operations Center of Excellence — cutting agency dependency by >30% and boosting velocity >200%.
• Led the transformation of the Mailchimp MarTech stack across campaign automation, in-product messaging, experimentation, and personalization; partnered with Intuit's technology org to deliver Adobe Experience Platform as the target-state GTM foundation for One Intuit.
• Led the adoption of real-time data from product instrumentation to transform marketing journeys and power micro-personalization across the customer lifecycle.
• Partnered with GTM and Sales to embed opportunity-centric workflows, lead routing, and data models aligned with Forrester's B2B Revenue Waterfall, improving lead quality and conversion across the funnel.

Cloudera — Austin, TX

• Owned the core marketing technology stack and data architecture, partnering with global Sales, Marketing, and Product to deliver seamless multi-channel experiences, end-to-end lead routing and progression, and full-funnel analytics against ambitious pipeline targets.
• Managed a globally distributed 19-person marketing and GTM operations organization, including managers, and a $5M+ budget — spanning technology, production, growth engineering, and analytics.
• Owned the Cloudera "Test Drive" product trial and guided tour experience — including operational budget and engineering team — delivering funnel conversion 383% above the industry benchmark from MAL to closed/won.
• Directed implementation of an ML-based predictive lead scoring solution (MadKudu), delivering 6x more qualified leads to sales and improving SQL pipeline by more than 140%.
• Delivered a transformative B2B modular stack architecture — leading technical architecture and implementation, business process change management and enablement, and selection and transition of a new production agency partner — unlocking real-time data, personalization, no-touch SaaS interactions, and in-product experiences.
• Implemented Segment CDP alongside AWS + Cloudera infrastructure to deliver a unified data model in a centralized Redshift warehouse, clearing persistent analytics and data-integration roadblocks.
• Developed cross-platform identity and account resolution solutions enabling tracking, identification, and personalization across the full funnel and disconnected platforms; supported deployment of a centralized MDM platform to unify and democratize customer data.
• Built strategic vendor relationships (Segment, Braze) that influenced product roadmaps and kept platform direction aligned with Cloudera's marketing strategy.

Under Armour — Austin, TX

• Owned the global MarTech stack, data integrations, and solutions roadmap aligned to global personalization objectives — driving $23M in incremental revenue in year one; supported the funded business case projecting ~$1B incremental revenue over 5 years.
• Architected and delivered the customer data platform for global marketing in partnership with the Connected Fitness engineering team — integrating retail and digital sources that unlocked millions of newly addressable subscribers and numerous personalization use cases.
• Led implementation of a new Salesforce Marketing Cloud org — data model design, migration planning and execution, service-team management, component development, and enablement — delivered end to end.
• Led implementation of an identity resolution solution unifying users from disparate sources into a single marketing profile — solely responsible for the IDR hierarchy and ruleset — enabling UA's first true multi-channel user journeys.
• Directed the removal and replacement of a CDP vendor with zero data loss and no consumer-facing campaign disruption; managed service-partner teams across 3 major vendors to architecture, requirement, and budget constraints.
• Re-engineered post-purchase and post-return eComm journeys, driving a >500% increase in survey responses and a ~30% lift in reported NPS.
• Supported global training and enablement of UA marketing teams across 4 continents, directly enabling technical teams in UA's six largest regions.

Pepperstone Group Limited (global fintech / online brokerage) — Melbourne, VIC (AU)

• Owned global CRM strategy and MarTech stack architecture for a globally distributed fintech operation across B2B and B2C, improving key acquisition and retention metrics across the customer lifecycle.
• Directed the business transformation and global change delivery for the transition to Salesforce Service Cloud + Sales Cloud across 4 continents and 200+ users; built and managed a team of Salesforce developers and agency partners.
• Delivered a machine-learning lead scoring model in close collaboration with data science, driving incremental MQL pipeline >60% YoY.
• Controlled a $2M+ p.a. MarTech budget and improved measurable ROI by ~228% over a 15-month period.
• Implemented and managed the Jitterbit ETL platform, reducing pipeline data errors from ~12% to under 0.1%; stood up a cross-functional reporting and analytics practice delivering actionable dashboards to senior leadership.